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Pipeline Deals

Sr. Digital Marketing Specialist - Marketing Analytics

Marketing – Seattle, Washington
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation DOE

COMPANY OVERVIEW

Founded in 2006, PipelineDeals is the sales pipeline enablement platform that helps sales teams across a breadth of industries close more deals faster. Today more than 18,000 users across the world utilize PipelineDeals to gain visibility into their sales pipeline to accelerate opportunities, close more deals, and grow their business.

Our SaaS platform is optimized for small-to-medium businesses (SMB) frustrated with overpriced/over-engineered solutions in the marketplace today. We give our users a competitive advantage when they go up against more established competitors or enter a market for the first time.

Our customers are set up for success because we deliver easy-to-use sales automation tools, sales pipeline management features, and intuitive workflows. As a company we are “customer obsessed” and believe in offering top tier customer service. That’s why when users find us, they like us — 98% of our accounts renew every year. Our future roadmap includes exciting innovations in AI/machine learning and voice/mobile enhancements. In order to stay true to our roots in offering highly adoptable software and to meet the needs of our customers, UX will continue to have a central role in our product strategy.  

PipelineDeals has made the annual Inc. 5000 list since 2014, recognized as one of the fastest-growing companies in the U.S. The company’s award-winning Customer Teams offer leading U.S.-based customer support and service. We are proud to continue to earn industry recognition year after year. Most of all, we value our team and the teamwork involved that makes PipelineDeals what it is today. It’s a great time for you to join us as we continue to grow, evolve, and innovate!

Our core values:

  • We are customer obsessed.
  • We are committed to the highest standards, we think big, and never settle.
  • We have a bias for action.
  • We are well-reasoned problem solvers.
  • We are positive team players.
  • Kindness and personal responsibility are in our DNA.

 

ROLE SUMMARY

PipelineDeals is seeking a Sr. Digital Marketing Specialist with strong marketing analytics skills to support revenue growth for our SaaS platform. 

In this role, you will report to the Director of Marketing and Communications. You will help to execute short- and long-term marketing plans across all digital channels that ensure the company’s growth and profitability. This role is ideal for you if you love owning and executing marketing campaigns from start to finish. You will be involved with strategy, execution, monitoring performance, and providing actionable insight based on data. 

We’re searching for an organized self-starter who is driven by results. You approach every marketing campaign understanding you need to test, measure, and evaluate to ensure the best future outcomes. Your work will be critical to finding high-quality leads to fill our sales pipeline. Event tracking, A/B testing, and data analysis are part of your process to inform further optimization. 

Responsibilities | What you’ll do:

  • Create, execute, and refine new testing strategies that directly address our business challenges (creative, landing pages, product features).
  • Leverage a variety of data sources to derive actionable insights about website experience, prospect behavior, and down-funnel sales success.
  • Own reporting dashboard for digital campaign acquisition goals and KPIs.
  • Develop, implement, and execute on full lifecycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences.  
  • Own our Partner Program and build a series of best practices to increase referral leads, program revenue, and Partner engagement. 
  • Understand best practices for UI and UX for landing pages, applications, mobile, and desktop.
  • Strong grasp of ROI with an analytical mind to mine data for insights.
  • Own, optimize, and personalize conversion funnels to drive measurable increases in conversion rates and revenue.
  • Collaborate with team members to implement A/B and multivariate tests.
  • Investigate and assess prospect behavior across the funnel, identify 'pain points.' 
  • Help drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of the buying cycle and to the various personas. 
  • Learn and work daily in team marketing tools including project management and marketing automation software.
  • Perform ongoing audience research, persona planning, and discovery of current trends. 
  • Monitor metrics to measure effectiveness and identify opportunities for optimization. 

Requirements:  

  • 3+ years of related experience in a digital marketing role.
  • Strong experience with Google Analytics, Excel, data visualization, marketing automation, and content creation tools. 
  • You are up-to-date with the latest trends and best practices in digital marketing.   
  • Ability to function autonomously with a strong sense of ownership.
  • Willingness and flexibility to jump in and assist others in the company as needed.
  • Experience in lead generation for sales, lead nurturing, email marketing, and website optimization. 
  • Exceptional organization, project management, and communication skills.
  • Ability to think creatively, innovatively and differently.

Plus if you have:

  • B2B software experience and you are familiar with the dynamics of the prospect journey at B2B SaaS companies.    
  • Front end development skills (HTML, CSS, JavaScript).

Education:

  • A Bachelor’s Degree (B.S./B.A.) required.  Relevant fields of study include Business Administration, Marketing, and Communications.

Statement of Diversity:

PipelineDeals is an equal employment opportunity employer. Every Pipeliner has the right to work in surroundings that are free from all forms of unlawful discrimination. The Company will not engage in or tolerate any discrimination in the workplace prohibited by local, state or federal law. Specifically, no Pipeliner will be treated differently or less favorably on the basis of their race, sex/gender, religion/creed, pregnancy, age, physical or mental disability, marital status, national origin, genetics/genetic markers, military or Veterans status, sexual orientation or any other characteristic protected by applicable federal, state or local law.

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  • Location
    Seattle, Washington
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    DOE
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